AboutRebecca Silver
I'm a social strategist at LOLA in New York, working on Porsche USA. I help lead the brand's social strategy and own its community management and creator partnerships. I also developed Porsche USA's social tone of voice, which I bring to life in the copy for every post across Instagram, TikTok, and YouTube.
Before LOLA, I wrote copy for and built the social and creator strategy at Loftie, a luxury sleep tech company. I started in TV production and reporting at CNN, ABC's Good Morning America, and KMOV, the CBS affiliate in St. Louis.
I studied Entrepreneurship and Marketing at Washington University in St. Louis, Olin Business School, with a minor in Business in Entertainment.