Things that bring me joy and shape how I work
My thrift business – DRIP
½ Drip coffee · ½ Drip clothes
I love thrifting, and on weekends I run Drip, a pop-up out of a garage in Brooklyn. It's half drip coffee and half drip clothes. The coffee comes from my friend, who turned an old Fiat into a mobile coffee car. The clothes are pieces I've spent years sourcing.
My interest in community goes beyond social media. I've always loved finding ways to bring people together and meet like-minded people, and the joy of connection is a big part of why I do it.
Styling
Styling is my favorite part of thrifting. I love helping someone feel confident, and watching their reaction when they feel that way in something I sourced.
Harley-Davidson has always done that for me. The first time I walked into a thrift store, Harley looked like confidence and felt like freedom. Over years of sourcing it, I noticed a big audience the brand doesn't advertise to: urban Gen Z. So I dressed my friends in the Harley clothing I own and shot a mock campaign: The Open Road. Wherever You Are.
This campaign starts where the next generation meets Harley, through style.
It's about showing Harley as the uniform of freedom across generations, giving you the same confidence whether you're 65+ on a motorcycle in middle America or a new grad heading to a party in Brooklyn.
Personal project. Not affiliated with or commissioned by Harley-Davidson.
The Open Road. Wherever You Are.
Street interviews & trade shows
I'm not afraid to put myself out there for a brand I love and believe in. I've dressed up as a sheep to ask people in Washington Square Park how they sleep, and stopped people passing through SoHo to ask about their wellness habits.
I've also worked many a trade show in a full sleep sheep costume.
Wellness habits · SoHo
"How do you sleep?" · Washington Square Park
Trade show booth
On camera for brands
I love working with brands as a creator to tell stories that bring a community together. I start by understanding the angle a brand is after, then make UGC and ads that consistently get strong engagement from current and new community members.
I've created multiple videos for sapphic dating apps like HER (133K Instagram followers), starred in social campaigns for clothing brands like TomboyX (246K Instagram followers), and hosted an event for HER at a local Brooklyn bar, where Adweek interviewed me and other attendees about queer campaigns.
HER · Ad, "Your first date with a woman"
▶ Watch on Instagram ↗
HER · Ad, "That one couple that's moving way too fast"
Instagram ↗
TomboyX · Ad, "Your queer friend who does the least for Halloween"
Instagram ↗
HER × Adweek · Event I hosted at Ginger's, Brooklyn
▶ Watch on Instagram ↗