Porsche USA — #RaceBornExtending a TV spot for 75 years of Porsche motorsport into an Instagram Story game that held half its audience through all 18 frames.
To celebrate 75 years of Porsche motorsport, Porsche USA released a broadcast TV spot. The film animates Porsche's most famous race posters by hand, from the first 356 to today's 963.
The ask for social was to extend the film to Porsche USA's channels and drive people to download the 2026 race posters from the Motorsport Hub.
The answer was Decode the Drive, an Instagram Story game that sent people back through the film and ended with the posters as the prize. The game went live the same day the spot aired on TV, when attention was at its peak.
01The film on social
Porsche USA posted the film on its own channels the same day it aired on TV, while interest was at its peak.
02Decode the Drive
An Instagram Story game that sent people back to the film. Every poster in the game appeared in it. Players answered eight questions about the posters to test their Porsche racing knowledge, with a reveal after each one. After working through Porsche's racing history, players who finished were rewarded with a prize: this season's 2026 race posters, free to download from the Motorsport Hub, carrying the story from Porsche's racing past into its present.
All 18 frames: the intro, eight questions each followed by its reveal, and the close.
Results
61.6K
Total views across all 18 Instagram Story frames
2.7K
Total engagements across Instagram Stories · likes, replies, and poll guesses
51.9%
Completion rate across all 18 frames
200
Average players per question, 54% answered correctly