Porsche USA — Toy Story 5The rollout that made Toy Story 5 Porsche USA’s most-viewed campaign of 2026.
For Pixar's Toy Story 5, Porsche built three one-off 911s, each inspired by a character. This included a Buzz Lightyear-inspired GT3 RS, a Woody-inspired Carrera T, and a Jessie-inspired Targa 4 GTS.
The goal was to keep excitement building through the reveal of the cars, the film's release, and beyond, engaging Porsche USA's core audience while turning Toy Story viewers into new followers.
Phase 1Build hype
Porsche USA showed the cars in full but kept the partnership under wraps, building curiosity before the Toy Story reveal and keeping the hype going ahead of the red carpet premiere.
The teaser only hinted that "the toy box is evolving…," holding back the Toy Story connection.
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Disney and car creator Lauryn Squyres (@laurynsquyres) takes viewers behind the scenes of the Porsche × Pixar preview event for an early look at the three Toy Story 911s
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Phase 2Reveal
Ride the world premiere in real time, give the cars a hero showcase, then extend reach through a partner collab.
Porsche USA posted from the world premiere red carpet in real time.
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A hero carousel of the three 911s in Monument Valley, also posted by Porsche global.
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A collab with Goodyear put the custom "Lightyear" tires in the spotlight.
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Phase 3Bring in the Disney audience
Creator videos made the details click for Toy Story audiences new to Porsche.
Lauryn spots the Jessie easter eggs in the Targa 4 GTS.
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Lauryn spots the Woody easter eggs in the Carrera T.
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Lauryn spots the Buzz Lightyear easter eggs in the GT3 RS.
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Phase 4Speak to the auto audience
Porsche USA gave its core audience the craftsmanship and details behind each car.
The Buzz Lightyear-inspired GT3 RS, up close.
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The Jessie-inspired Targa 4 GTS, up close.
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The Woody-inspired Carrera T, up close.
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Community contentPeople made their own
The cars traveled well beyond Porsche's channels, as creators and outlets made their own videos with them.
@jtcasey ↗ at the world premiere
Results
41.6M
Total views across Instagram in-feed and TikTok · Porsche global + Porsche USA
2.8M
Total engagements across Instagram in-feed and TikTok · Porsche global + Porsche USA
11%
Avg. Instagram in-feed engagement rate · Porsche USA
▲ 183.5% above Porsche USA's 2026 goal
13.7%
Avg. TikTok engagement rate · Porsche USA
▲ 22.6% above Porsche USA's 2026 goal